6 weeks into project
How a Minnesota bakery booked 140 corporate gifting calls in six weeks, with one person on sales
We built and ran cold email and LinkedIn outreach for T-Rex Cookie's corporate gifting business. Luke took the calls and closed the accounts. His calendar went from quiet to full before the holiday season started.
T-Rex Cookie is a bakery in Eagan, Minnesota, known for its giant half-pound cookies and the motto "Don't settle for small." It ships nationwide, sells at Minnesota Wild games, and recently launched gift boxes for company gifting.
Tina's son Luke runs the corporate gifting side. He is the one person on sales, and until this autumn he was also the one doing all the prospecting.
A seasonal business, a scattered market, and one person doing everything
A hard deadline
Corporate gifting is a fourth-quarter business. The decisions get made in September and October. Miss that window and the year is gone.
Buyers in completely different worlds
HR leads, executive assistants, wealth advisors, realtors, event planners. Each buys for a different reason, and one generic pitch reaches none of them.
Luke was the whole sales team
Every hour spent finding prospects was an hour not on a call. There was no system behind the pipeline, and the calendar showed it.
Two channels, eighteen audiences
We built and ran the whole outbound motion: cold email from a dedicated sending fleet, and LinkedIn outreach from Tina's own account. One goal: fill Luke's calendar with the right buyers before the holiday window closed.
A first message people answer
Short, specific to the buyer, and ending on one small question. Every reply had a clear next step: 15 minutes with Luke.
Eighteen audiences, eighteen conversations
We mapped the market into its real buying groups and wrote a separate campaign for each: HR teams, executive assistants, wealth firms, real estate teams, event planners, associations, CPA and law firms, credit unions, staffing firms. Each written around why that buyer gifts.
Two channels, one playbook
On LinkedIn we worked Tina's first-degree network first, with warm touches before the first message. On email we built the full list of target contacts, verified every record, and sent from a dedicated fleet of domains. Same voice on both.
Done-for-you replies and booking
We handled every reply on both channels: qualifying the interested ones, proposing real times from Luke's calendar, and booking the call straight into his diary. Luke approved the first replies himself, then let the system run.
From demand constrained to supply constrained in six weeks
Within 30 days the system booked 100 calls. Six weeks in it was past 140, and Luke's problem flipped from not enough conversations to not enough hours to take them. At least four new accounts closed in the first weeks, and all of it landed before the fourth quarter had begun.
It has been insane. When we started it was 100 booked calls in 30 days. We're up to 140 now and my calendar is swamped. It's just me on the sales side, so it's been fantastic to shift from being demand constrained to being supply constrained.
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We build and run the whole outbound system, email and LinkedIn, so you only have to show up to the calls. Book a 30-minute call and we'll tell you whether it would work for your business.
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