Solent Strategies is the consultancy of Steve Cummins, a B2B fractional CMO and marketing mentor who helps founder-led companies and small businesses punch above their weight. The premise is simple and pointed: for most founders, lead generation is a headache, and Solent's job is to turn it into a high-performing, predictable machine. Steve plugs in as a senior marketing leader without the full-time cost, through fractional CMO engagements, marketing audits, brand positioning, mentoring for in-house teams, and hands-on project execution.

The credibility behind it is real. Steve has spent his career winning outsized attention for technology companies, launching products, opening new markets, and taking niche players to category leadership. As CMO he helped take Opengear from a little-known technology company to a recognised global market leader, and the founders and CEOs he has worked with describe him as a rare marketer who marries intricate product detail with a CEO's grand vision, crafting strategy devoid of the usual fluff, a trusted, safe pair of hands. He also hosts a B2B marketing podcast and writes widely on the craft. In short, Solent Strategies sells senior, strategic marketing expertise, exactly the kind of high-trust service that traditionally wins on reputation alone, which is what made its growth challenge an interesting one.