How we helped an online travel agency book 16 calls and close 2 deals in just two weeks
We built and ran a fully done-for-you cold email system for BuscoUnChollo, reaching 5,773 hotel decision-makers across Spain in just two weeks. Pol's team didn't touch the outreach, they just took the calls, ending with 16 booked and 2 new hotel deals closed.
16
Calls Booked
2
Deals Closed
Industry: Online Travel
Country: Spain
Audience: Hotels & Resorts
Company Size: 51-200
About BuscoUnChollo
BuscoUnChollo.com is one of Spain's best-known online travel agencies, operated by Viajes para Ti S.L.U. and running since 2010. It is built on a flash-sale model: hand-picked travel deals, hotel stays, all-inclusive packages, cruises and organised trips released at heavily discounted prices but available for only 7 to 9 days. That scarcity is the entire engine. By concentrating a large volume of bookings into a very short window, BuscoUnChollo secures rates from hotels and wholesalers that ordinary agencies can't, then passes those savings on to travellers, a genuine win-win that has made it a household name for Spanish holidaymakers hunting a bargain.
The scale behind it is serious. The platform holds a 4.7/5 rating across more than 4,600 reviews, has been downloaded over three million times, and reaches more than a million travellers through its newsletter, with 98% of customers saying they would book with it again. It also sits inside a wider travel group: sister brands include Esquiades.com, Spain's leading ski-travel website, and Amimir.com, a hotel search engine with over a million properties worldwide. In short, BuscoUnChollo is a major Spanish travel brand, and its growth depends on a constant supply of standout hotel deals to feed that flash-sale machine.
Client Challenges
A flash-sale model lives or dies on inventory. BuscoUnChollo needs a steady pipeline of hotels willing to offer genuinely standout, limited-time rates, and the more quality hotels it signs, the more compelling its deals become for over a million subscribers. Growth, in other words, is fundamentally a supply problem: it comes down to getting in front of the right hotels and convincing them to partner.
The trouble is that reaching hotel decision-makers at scale is hard. The people who can actually say yes, owners, revenue managers, commercial and ecommerce leads, are busy, difficult to reach, and instinctively wary of yet another platform wanting a slice of their margin. Spain has thousands of independent and small-chain hotels worth approaching, but no one had ever gone after them systematically; partnerships tended to trickle in piecemeal rather than through a deliberate, repeatable outbound motion.
BuscoUnChollo wanted to change that, to open conversations with a large, tightly targeted universe of Spanish hotels quickly, prove the channel, and turn cold contacts into signed partners. What they didn't have was the cold-outreach machinery to do it in-house at the volume and quality required. That is where we came in.
Our Solutions
We built and ran a fully done-for-you cold email system for BuscoUnChollo, engineered to reach the right hotels across Spain at scale and convert them into booked calls and signed deals, without their team lifting a finger on the outreach itself.
1. Scraping the entire market
We didn't work from a list someone handed us, we built the lead universe ourselves. Pulling from more than 30 different sources, we found as many hotel decision-makers as possible and effectively scraped every reachable hotel in their target market across Spain. The goal was total coverage: if a hotel could plausibly be a partner, it was in the database.
2. Deep personalization by segment
A generic email to a hotel gets deleted. So instead of one message, we built around fifty different personalization angles and matched each to a specific segment of the market, tailoring the pitch to the exact type of hotel, its situation, and precisely what BuscoUnChollo could do for it. Every prospect received something that read like it was written for them, not blasted to thousands.
3. A done-for-you engine that booked the calls
We owned the entire machine, infrastructure, sending, targeting, copy and follow-up, all running quietly under BuscoUnChollo's name. Hotels that replied were funnelled straight toward booked calls with Pol's team, so the only thing the client had to do was show up and close.
Project Results
PP
Pol Pérez
Reviewed 18 May 2026
ALA gave us wings
Alpha Lead Academy helped us to reach as much leads as we expected. They identified and understood our main goal and created an avatar to personalize each message. Furthermore, they have taught us how to go straight through every deal improving our skills. I would completely recommend Alpha Lead Academy for those who are looking to increase its potential client portfolio.
In just two weeks, the system reached 5,773 hotel decision-makers across Spain, going from a cold start to full coverage of a targeted market almost overnight. From that, it booked 16 sales calls and, most importantly, closed 2 new hotel deals for BuscoUnChollo, all inside a fortnight and all without the client touching the outreach. For a flash-sale platform where every new hotel partner means more inventory and better deals for a million-plus subscribers, two signed partners in two weeks from a standing start is exactly the kind of repeatable supply engine the model runs on.
“We’ve already closed two deals from the campaign, and the replies just keep coming in.”
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