How we helped an industrial M&A advisory win 5 major clients worth a seven-figure lifetime value
We built Pavle a structured cold outreach system that took Mihajlović Advisory from a handful of one-off projects to five major, repeat clients, representing a seven-figure lifetime value, and a pipeline he's confident will keep growing.
5
Major Clients
7-Figure
Lifetime Value
About Mihajlović Advisory
Mihajlović Advisory is a specialist due diligence firm founded by Pavle Mihajlović in January 2023, built on one uncompromising mission: that no industrial investment should be made without proper due diligence. It delivers comprehensive strategic, operational and commercial due diligence, its "spark of clarity", to help private equity firms and industrial executives make confident decisions on acquisitions, divestitures and strategic partnerships. The work cuts through complexity to answer the questions that actually decide an investment: whether it fits the strategy, what it's really worth, what the critical risks are, and how to grow and integrate it.
The expertise behind it is unusually deep. Before founding the firm, Pavle spent a decade inside a global heavy-industry group, working on M&A, strategic, operational-improvement and turnaround projects across more than 20 countries and three continents, serving on several boards and visiting over 100 facilities and plants. With an agile team and a network of technical, operational and legal experts, the firm concentrates on traditional heavy industry, metals, manufacturing and processing, and competes on speed and rigour, promising clear answers in weeks rather than months, with fast onboarding and minimal disruption. It is exactly the kind of senior, high-trust advisory where reputation and relationships drive everything, which is what made building a predictable client pipeline the real challenge.
Client Challenges
When we started working with Pavle, the firm was young, founded only at the start of 2023, and while the expertise was world-class, the client base hadn't yet caught up to it. Business arrived in bits and pieces: one-off projects won largely through his existing network and reputation. Excellent work, but unpredictable, and a long way from the steady book of major clients the firm was capable of serving.
The deeper difficulty is that Pavle sells one of the hardest things to win cold: high-stakes, high-trust due diligence to private equity firms and industrial acquirers. These are sophisticated, time-poor buyers who don't hand a sensitive investment decision to just anyone. Reaching the right decision-makers, and earning enough credibility in a single first conversation to be taken seriously, takes a far more considered approach than generic outreach ever could.
What Pavle needed wasn't more capability, he had it in abundance. He needed a reliable engine to put that capability in front of the right people consistently: a way to open conversations with serious PE and industrial buyers, convert his credibility into booked calls, and turn scattered one-off projects into a stable base of major, repeat clients.
Our Solutions
We built Pavle a structured cold outreach system designed to turn his deep credibility into a predictable flow of the right conversations, and to convert those conversations into long-term clients.
1. Precise targeting of serious buyers
We pointed the outreach squarely at the people who actually buy this kind of work, private equity firms and industrial acquirers active in heavy industry, metals, manufacturing and processing. For a niche, high-value service, reaching the right narrow audience matters far more than chasing raw volume.
2. Messaging built on credibility and clarity
Pavle's edge is real, a decade of heavy-industry M&A across more than 20 countries, so we led with it. The outreach was written to open with genuine authority and the firm's "spark of clarity" promise, the kind of message that earns a reply from a sceptical, senior buyer instead of getting deleted on sight.
3. A repeatable system for turning conversations into clients
Rather than chasing the next one-off project, we gave Pavle a repeatable process for opening high-quality conversations and moving them toward long-term, retained relationships, so the pipeline kept producing major clients instead of occasional wins.
Project Results
Pavle Mihajlović
Reviewed May 2026
Transformational experience
Working with Michal and participating in the Alpha Lead Academy program was transformational for me. I joined the program 6 months into running my consulting practice, with minor ad hoc projects, without a proper plan, direction, or a secured future for the business. Fast-forward to today, my business is making +3x revenue each month, and I have a system to attract new clients.
It is still a work in progress, and it took me longer than I thought before joining the program. It was, however, my issue, as my offer and positioning were not clear, and it took me some time to figure it out. Now that I apply what I learned, the results are great.
So what did I learn?
1) Thinking like a marketer - build a pipeline, think probabilistically, keep track of all the stats, and don't tie my hopes to any single lead
2) Process over outcome - you build rules and systems, and they deliver results when consistently applied
3) Talk to the right people - sharpening target to the actual decision maker that can decide to buy from me
4) Content strategy - for me, a very big part of the business building (all that I done in the past 2 years was directly affected by the stuff I learned in ALA)
5) Mindset is the superpower of solopreneurship (I could write a book about my learnings and experience from the program)
If you are a small business ready to scale, and your main obstacle to growth is client acquisition, Michal & ALA is the perfect prescription for you. I cannot recommend it enough!
The change in the business was exactly the one Pavle was after. When we started, the firm was running on bits-and-pieces work, the occasional one-off project. By the time we were done, Mihajlović Advisory had won five major clients representing a combined seven-figure lifetime value, and, just as importantly, Pavle had real confidence that the pipeline would keep growing. For a firm barely two years old, in a niche where trust is everything, going from scattered projects to a stable base of major, repeat clients is the difference between a promising start and a real, durable business.
“Today I’m fully booked and on pace to surpass my initial goals for the business by at least 50%, maybe even a hundred percent more this year. I now have five active clients across five different countries, and everything has fallen into place.”
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