How we helped a pitch deck agency win $30,000 in new projects from 30 minutes on LinkedIn
Matt Gore's agency, Optio, builds pitch decks that have helped founders raise over $3 billion, yet he doubted he could win his own clients on LinkedIn. We built him a LinkedIn client acquisition system, and within two weeks a single 30-minute round of outreach surfaced four warm opportunities and $30,000 in signed projects.
$30,000
Closed in 30 Minutes
4
Opportunities On Session
Industry: Pitch Deck Agency
Country: United States
Audience: Startup Founders & VC Funds
Company Size: Seed to Series A
About Optio
Optio is a strategic storytelling agency for startups and venture funds, founded by Matt Gore on a deceptively simple premise: the difference between a company that raises and one that stalls is usually the story, not the spreadsheet. The firm builds pitch decks, sales decks, and fund decks, and the track record is hard to argue with. Optio's decks have helped founders raise more than $3 billion in capital from the most selective names in venture, including Andreessen Horowitz, Y Combinator, 8VC, AI Fund, and Founders Fund. The promise behind the work is that a deck should not merely look good, it should make a business impossible to ignore, and clients back that up, with one founder joking that Matt gives Masayoshi Son, one of the great deckmakers, a run for his money.
Matt's authority is earned. He came up through Boston Consulting Group and then the Saturn Five Venture Studio in Austin before turning an accidental knack, becoming the go-to pitch deck guy among his founder friends, into a specialised agency. He is a Davidson College graduate, an angel investor, and leads the Aggie Venture Fund, a student-run VC fund at Texas A&M, so he genuinely sits on both sides of the fundraising table. That pedigree is exactly what made his situation so striking: a man who helps the best founders in the world tell their story was quietly unsure how to tell his own to the one audience that could send him clients.
Client Challenges
Matt's business ran almost entirely on reputation and referrals. When you are genuinely excellent and well connected, that works, right up until it doesn't. Word of mouth is unpredictable. It arrives in clusters and then goes quiet, and it quietly caps your growth at the edges of your existing network. Matt knew there was a much larger pool of founders who needed exactly what he does and had simply never heard of him, but he had no reliable way to reach them on purpose.
The obvious channel was LinkedIn, where his entire buyer universe of founders, operators, and investors already spends its time. The obstacle was belief. Like a lot of high-end service providers, Matt was skeptical that posting and commenting on LinkedIn could turn into real, paid work rather than vanity likes. It felt like noise, a little beneath the quality of his craft, and easy to push behind client delivery. So the channel with the most obvious leverage sat almost untouched.
And even when he did show up there, there was no method to it. No clear sense of who to engage, what to say, how often, or how to move a friendly comment toward a sales conversation without feeling pushy. Activity without a system produces randomness, and randomness cannot be scaled or trusted. Matt needed a repeatable way to convert his existing credibility and network into booked conversations on demand, rather than by happy accident.
Our Solutions
We built Matt a LinkedIn client acquisition system designed to turn his existing authority into real conversations, deliberately and on a schedule.
1. Reframed LinkedIn as a pipeline, not a megaphone
The first shift was strategic. Instead of treating LinkedIn as a stage to broadcast from, we positioned it as a warm outbound channel: a way to start genuine, low-pressure conversations with the founders and investors already in and around his network. That reframe alone turned a chore he doubted into a lever he could actually believe in.
2. Built a targeted engagement and content motion
We gave Matt a clear, repeatable play: which people to engage, the kind of comments and posts that signal expertise without selling, and how to resurface relevant proof of his work, like an article he had helped write, so the right prospects were reminded of exactly what he does. The whole motion was built to run in minutes a day, not hours.
3. Created a path from comment to call
A like is not a client. We built in a simple, natural way to move a warm interaction toward a booked conversation, so when a founder raised their hand, even a former client he had not spoken to in two years, there was an obvious next step toward a project instead of an awkward pitch.
Project Results
The system paid off almost immediately. Matt was skeptical enough that he signed up on 17 August half expecting nothing. By 28 August he sent us a message that, frankly, blew us away too. In a single session of roughly 30 minutes, gently engaging with people and resurfacing an article he had helped write, he generated four warm opportunities: an old friend who turned out to be a venture capitalist, a founder who had heard he was great at pitch decks, a founder in urgent need of a deck, and a former client raising a Series A who said outright that he wanted to hire Matt for it. Two converted on the spot into a $20,000 project and a $10,000 project, with two more meetings still in the pipeline. Thirty thousand dollars of new work, from thirty minutes of activity, eleven days after starting. In his words, it was so fast and so simple it absolutely blew his mind.
“Four opportunities from 30 minutes of gently pinging people. I reposted an article I helped write, really basic stuff, and that generated a $20,000 project, a $10,000 project, and two more meetings. It was so fast and so simple. It absolutely blew my mind.”
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