How we helped an organizational design consultancy sign 3 five-figure deals and add $60,000 in new revenue

We built Onemap a structured outbound system, powered by personalized video rather than mass automation, that took Josep from 90% referral-dependent to three signed five-figure contracts, around $60,000 in new revenue, and a pipeline full of qualified leads.

3

Five-Figure Deals

$60,000

New Revenue

Industry: Organizational Consulting Country: Spain Audience: Founders & Executives Company Size: 1-10

About Onemap

Onemap is an organizational design consultancy co-founded by Josep Riudavets, built on one sharp conviction: that organizational complexity is the main enemy of a company's success. As businesses grow, more clients, products, services, teams and technologies, they turn into a tangled, slow, disorganized web, and the usual fixes (new org charts, frameworks, process reengineering) only patch isolated symptoms. Onemap's answer is a genuinely different paradigm: designing visual maps that let leaders run their company like the Tokyo metro network, with clarity, simplicity and synchronization, the entire ecosystem of strategy, projects, teams and tasks crystallized into a simple three-level map that explains how the whole company works in under five minutes.

This is not theory. Drawing on more than 20 years operating in complex environments, Onemap has helped clients reduce inefficiencies by more than 70% and roughly halve the time-to-market on their key initiatives, and its client roster reads like a who's-who of business: BBVA, Endesa, Vodafone, Airbus, Hotelbeds, Camper, Vueling and Grupo Piñero among many others. Josep himself spent more than fifteen years inside large-scale transformations, helping shape the Agile culture at Hotelbeds across 300+ developers and serving as a CIO, which is why senior leaders describe him as a rare profile who bridges deep technical and business knowledge. In short, Onemap sells high-value, high-trust organizational transformation, the kind of work that commands serious engagements but lives or dies on credibility.

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Client Challenges

For all that pedigree, Onemap had a classic growth problem hiding beneath the blue-chip logos: around 90% of its business came from referrals. When you sell something as considered and high-value as organizational transformation, that is both a blessing and a trap. Referrals convert beautifully because they arrive pre-trusted, but they are unpredictable, you cannot switch them on when you need them, and they quietly cap how fast you can grow.

On top of that, Josep was candid that the company lacked a clear sales structure. They were exceptional at the actual work but had no repeatable, scalable way to generate new conversations, no system for consistently reaching the right decision-makers and starting a sales process on purpose rather than by luck. For a service with a long sales cycle and a sophisticated buyer, founders and senior executives feeling the pain of organizational chaos, generic outreach was never going to land; the approach had to be as considered as the offer itself.

What Onemap needed was not more talent or credibility, it had plenty of both. It needed a predictable, structured outbound engine: a clear method for reaching the right leaders, the positioning and messaging to earn the attention of a senior audience, and the discipline to execute consistently, all without sliding into spammy volume or creating internal chaos.

Our Solutions

We built Onemap a structured outbound system to turn new-business generation from a referral lottery into a predictable, repeatable process, built around a clear method rather than just clever emails.

1. Strategy, offer and positioning first

Before a single message went out, we worked on the foundations, sharpening the offer, positioning and messaging so that a sophisticated, senior buyer would immediately grasp the value of something as abstract as organizational design. For a long-cycle, high-value service, getting this right matters far more than chasing volume.

2. A personalized, video-led approach (no AI)

Onemap's buyers are senior and sceptical, so we didn't lean on mass automation. The outreach was built around genuinely personalized, video-based messaging that felt human and bespoke, the exact opposite of generic AI spam, which is what earns a reply from a busy executive and opens a real conversation about a serious engagement.

3. A clear method and a sustainable system

Above all, we built a repeatable process running from targeting to booked call, structured enough to produce results consistently without depending on constant manual effort or creating internal chaos. It is what turned scattered, hopeful activity into what Josep now calls a real sales system, one that books calls with the right kind of prospects rather than just generating noise.

Project Results

3
Contracts Signed
$60,000
New Revenue
5-Figure
Per Deal
1 in 330
Outreach-to-Deal
J

Josep

Reviewed 17 February 2026

Trustpilot

Finally a real outbound system, not just tactics

We've been working with Alpha Lead Academy for about a year now, and the experience has been genuinely solid.

Before Alpha, we didn't lack expertise in our field, we lacked a structured and predictable way to sell. Outbound felt unclear and inconsistent. What Michal and his team brought was not "better emails", but a real system: clarity in positioning, offer refinement, targeting, messaging, and disciplined execution.

That structure made a big difference.

Since working together, we've signed three contracts directly from outbound and built a qualified pipeline that continues to generate conversations with the right type of clients. Just as important, the process is sustainable and doesn't create internal chaos.

There are many agencies today promising leads and fast growth. What makes Alpha Lead different is the structure behind their method, their genuine understanding of how a real business operates, and the depth of experience of the team. It doesn't feel like tactics layered on top, it feels like building a solid commercial foundation.

Alpha doesn't sell hacks. They build a method.

If you're a founder or small team looking to make outbound predictable and professional, I'd definitely recommend them.

— Josep, Founder at Onemap

Read the full review on Trustpilot

The shift was exactly what Onemap was after: from referral-dependent to a structured pipeline that produces real revenue, not just activity. Working the system across the year, Josep signed three new contracts, every one of them a five-figure deal, adding around $60,000 in fresh revenue, with roughly one new deal landing for every 330 prospects reached, remarkable efficiency for a high-ticket service with a long sales cycle. Just as importantly, the pipeline kept filling with qualified leads and the process proved genuinely sustainable, no internal chaos, no dependence on constant manual effort. As Josep puts it, it finally feels like there is a real sales system in place.

“It feels like we finally have a real sales system in place. We’ve already signed three contracts with many more qualified leads in the pipeline, and it has translated into real revenue, not just activity.”

Josep Riudavets
Josep Riudavets
Co-Founder
Onemap • Spain

Your outbound motion. Full TAM coverage for serious B2B companies, every 30 days.

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