How we book a food and beverage consultancy 18 sales calls every month from cold outreach
We built and run a fully done-for-you cold outreach engine for FoodOps, prospecting, sending and replying under their name, and booking 18 qualified sales calls a month straight onto their calendar, all without the team touching the outreach.
Food & Beverage Consulting
Works with cPG Brands & Manufacturers
FoodOps is a food and beverage operations consultancy that, since 2016, has helped hundreds of CPG companies find value through strategy, cost savings and operational improvements. Its philosophy, "passion to purpose," is to take the day-to-day operational burden off a founder's plate, developing, commercializing, scaling and optimizing the production of a product, so the brand can focus on sales, marketing and winning in a competitive marketplace. In practice that spans getting a concept onto the shelf with turnkey commercialization (its "Catalyst" service), installing a fractional COO inside a growing brand ("Flywheel"), and coaching early-stage cottage CPG businesses ("Boost").
The team's depth is the real draw. FoodOps works across an unusually broad set of categories, from gummies, chocolate and beverages to snacks, bars, sauces, baked goods and alternative proteins, and serves not just brands but manufacturers and investors, offering everything from production-efficiency and food-safety expertise to M&A due-diligence support. Its testimonials read like a tour of the food world, from Pearson's Candy to chef Andrew Zimmern's Passport Hospitality, repeatedly praising the team's hands-on, personal touch and deep technical know-how. It's exactly the kind of high-expertise, relationship-driven services firm that wins on reputation, which is precisely what made predictable new-business generation the missing piece.
Client Challenges
FoodOps had nearly a decade of track record and a roster of respected food brands behind it, but like most expert services firms, its growth leaned heavily on reputation, referrals and existing relationships. That is a wonderful position to be in, and a precarious one: the work is excellent and the referrals are warm, but you can't control when they arrive, and a quiet month in the network is a quiet month in the pipeline.
Selling operational consulting and fractional-COO services to CPG founders, manufacturers and investors is a considered, trust-heavy sale. The buyers are busy operators who need to believe you genuinely understand their world before they'll take a call. Generic, high-volume outreach doesn't cut it, and trying to build a disciplined outbound function in-house pulls a small, hands-on team away from the client delivery that actually earns the revenue.
What FoodOps really needed was someone to take the whole job off their hands: a fully-managed outbound engine that quietly delivered the right conversations every month, on demand rather than by chance, so new client opportunities kept arriving as predictably as the referrals did, while the team stayed heads-down on delivery.
Our Solutions
We built and run a fully done-for-you cold outreach system for FoodOps, owning the entire engine end to end so that the team's only job is to show up for the calls we book.
Built the targeting and infrastructure
We set up the complete sending infrastructure and built the prospect lists from scratch, pointing the outreach at exactly the people FoodOps serves best, CPG founders and brands, food manufacturers, and investors with food companies in their portfolios, then laid the technical foundation to reach them at scale without landing in spam.
Ran the campaigns under FoodOps' name
Our team owns the messaging, the daily sending and the ongoing optimisation, running everything quietly under FoodOps' name. The copy leads with genuine category expertise and a relevant, specific offer, the kind of message that earns a reply from a sceptical operator rather than reading like generic spam, and we manage every reply as it comes in.
Booked the calls straight onto their calendar
This is what makes it genuinely done-for-you: when prospects respond, our team handles the conversation and books qualified calls directly onto the FoodOps calendar. They don't touch the outreach, the follow-ups or the scheduling, they just take the meetings.
Project Results
Asa Bielenberg
Reviewed 20 May 2026
More than just cold emails
Michal and the team at Alpha Lead Academy are extremely sharp. I was skeptical about the best strategy to transition from referral-based leads to a reliable cold outreach pipeline. Within a few minutes of talking to me, he had an exceptional grasp on my business, the existing frictions in landing clients, and why we were struggling to close.
From there, he developed an effective cold outreach campaign that brought in at least 10 discovery calls per week. The tools his team developed go beyond technical explanations of the process; they are genuinely illuminating. They helped us see our business clearly and articulate what matters most to prospective clients.
Throughout the entire engagement, Michal was communicative, available, and supportive. The package includes technical support, a turnkey process, and excellent sales coaching. If you're looking to up your game and build a reliable pipeline, ALA is your team.
We now book FoodOps 18 qualified sales calls every single month, entirely from cold outreach, every one landing straight on the team's calendar without anyone there lifting a finger on the prospecting. For a hands-on consultancy that would far rather be solving clients' operational problems than chasing leads, having 18 fresh opportunities arrive each month, fully managed by us, turns business development from a recurring worry into a reliable, hands-off engine. As Asa put it, Michal and the team are extremely sharp.
Michal and the team are extremely sharp.
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