How we helped a business brokerage earn $120,000 in commission and a $10K retainer from a single deal - in 30 days
We built and ran a fully done-for-you cold email system for RightExit. Daniel didn't touch the outreach - he just took the calls and closed, landing a six-figure commission inside the first month.
$120,000
Commission earned
30 days
From launch to close
Industry: Business Brokerage
Country: United States
Audience: Accounting firms
Company Size: 5-50
About RightExit
RightExit is a Florida-based business brokerage and exit-planning firm founded by Daniel Talbott. It serves Main Street and lower-middle-market businesses generating roughly $1M to $10M in revenue, across professional services, home services, and accounting firms, with a clear specialty in accounting practices. Rather than running a transaction-only brokerage, RightExit takes an advisory-driven approach built around helping owners achieve the right exit, not just any sale: the right buyer, the right price, and the right timing. Their work spans broker opinions of value, exit-readiness assessments, confidential marketing, buyer sourcing, negotiation, and closing support. Daniel brings a background in accounting and M&A advisory, and as a credentialed tax professional, a Certified Exit Planning Advisor, and a member of the International Business Brokers Association, he helps owners approach their exit with both financial precision and strategic clarity.
Client Challenges
Daniel operates in one of the strongest seller's markets the accounting profession has ever seen. A wave of firm owners have been talking about selling for years and still haven't done it, many now in their late seventies or early eighties with no family succession plan and no buyer lined up. At the same time, micro-PE funds and search funds are actively rolling up firms in exactly his $5M to $20M revenue range to solve the succession crisis for Baby Boomer partners. The opportunity is enormous. The bottleneck is reaching the right owners.
The owners worth talking to are rarely the ones raising their hand. Many are still running their practice day to day, aren't browsing broker websites, and have usually been pitched by other brokers before. With abundant capital chasing limited quality deal flow, deals don't close themselves, and owners who aren't transaction-ready get passed over. Generic, high-volume outreach that treats these owners like a list gets ignored instantly.
On top of that, Daniel's economics are unusual. His deals are high in value but low in frequency, so a single conversation can be worth six figures, but he can't afford to spend his weeks prospecting instead of closing. He is a closer and an advisor, not a marketer. Before working with us he had no repeatable system to consistently surface motivated, transaction-ready owners, which left his pipeline dependent on timing, referrals, and luck rather than a predictable process.
Our Solutions
We built and ran a fully done-for-you cold email system for RightExit, end to end. The whole motion was engineered around Daniel's economics: reach the complete universe of accounting firm owners in his market, consistently, and turn the right few conversations into six-figure deals. His only job was to show up to the calls and close.
1. Total market coverage
We didn't hand Daniel a sample of his market, we built him the whole thing. We pulled from every available data source to assemble the complete universe of accounting firm owners in his target market, consolidated them into a single master list, then enriched and verified every record so the contact data was accurate and ready to use. The result was true 100% coverage of the niche: not a curated shortlist or a slice of the market, but every relevant firm owner Daniel could realistically do a deal with. In a business where a single conversation can be worth six figures, that completeness is the edge, because the owner who's ready to sell this quarter is somewhere in that full market, and we made sure none of them were missed.
2. AI-powered market intelligence
Coverage is only half of it. Before the first email went out, we put the entire accounting niche under a microscope using AI, researching the market at a depth and speed no manual team could match. We built a genuine understanding of how this corner of the market works: what's pushing owners toward an exit, what they actually care about when they think about selling, and the language and triggers that move a firm owner from "not now" to "let's talk." That intelligence layer meant the campaign wasn't built on guesswork or a recycled broker template. It was built on a real, researched read of Daniel's market.
3. Messaging that resonates with firm owners
That research fed straight into the copy. Rather than generic broker outreach, we wrote messaging engineered around what actually moves accounting firm owners: positioning Daniel as a credible advisor on the realities of selling a practice, keeping the tone human instead of corporate, and continually testing and refining the angles so the strongest ones carried the campaign. The outreach read like it came from someone who genuinely understood the profession, not a templated blast.
4. Fully done-for-you execution and pipeline management
We handled the entire operation: the sending infrastructure and deliverability, the copy and the testing, and the day-to-day reply management, qualifying responses and booking ready conversations straight into Daniel's calendar. We engineered the cadence around his economics. At his deal size it only takes a handful of genuine conversations to produce six figures, and the same universe of owners can be re-approached every couple of months with fresh angles as their timing changes.
Project Results
Within 30 days of launch, Daniel closed a deal worth $1.2 million, earning RightExit $120,000 in commission plus a $10,000 retainer, all from a system he didn't have to lift a finger to run. It proved the model: when you cover the entire market and put a strong offer in front of every owner in it, you don't need a flood of replies. At Daniel's deal size, the right few conversations are enough to produce six figures.
“The deal ended up at $1.2 million, earning us $120,000 plus a $10,000 retainer.”
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